Web Analytics

“The art of measuring and acting accordingly”

Making the right decisions at the right time and place is of paramount importance in a changing, global and competitive paradigm.

Collect large volumes of information, measure and synthesize data from a website and its competitive environment. It can have a substantial impact on business activity, customer satisfaction and the very image of a brand.

"Measure, execute and win"

SEOhills
Team - Growth Hacker Strategies

Liquid Information

Metric Analysis

In any digital strategy, working without data means moving forward without a direction. Using accurate tools, processing the data to obtain reliable information and extracting the fundamental knowledge from each project is vital to make any business dynamic.

kPI's Dashboard

The configuration of panels with the main metrics or fundamental KPI's, allows to make better decisions, see the profitability of the actions and visualize in a graphic and understandable way if the corporate objectives are being reached.

A/B Test

Metric analysis of the company's internal databases, web analytics and visibility indicators of the competitive environment It also allows to compare which actions implemented are the most effective and to abandon strategies that have not had a positive impact.

Web Analytics Tools

Using and interconnecting web analytics tools allows for a cross-sectional view of the page and the environment. A correct synopsis of external and internal information sources such as Analytics, GSC, Semrush, social metrics etc. It provides a 360º vision that allows you to anticipate, act quickly and redirect the course in such changing environments.

Select the Fundamental Metrics

Each project is unique, it has a reason to be and to be. Therefore, correctly importing the data, locating the main traffic generating sources and selecting the elementary metrics and setting objectives is indispensable for the achievement of the foundational goals.

Dashboard Configuration

The configuration of panels with timed metrics is essential for every department in an organization. Having real-time knowledge allows you to understand the situation, set micro objectives, define new strategies and link effectively with other departments for proper business execution.

Multidisciplinar Vision

The information has different uses depending on each professional profile. Having an analytical vision from a positioning and online visibility point of view, allows to identify weaknesses, improve positioning factors and focus a solid digital strategy.

A/B Test

The information has different uses depending on each professional profile. Having an analytical vision from a positioning and online visibility point of view, allows to identify weaknesses, improve positioning factors and focus a solid digital strategy.

Web analytics is understood as the process of collecting, processing and synthesizing user data to obtain valuable information for business, marketing and executive decisions.

Web analytics allows you to know your audience better, to devise strategies based on data and to be able to check whether your commercial or marketing actions are being successful.

Using a piece of javascript code, you can follow all the interactions made by each user entering a web domain.

At SEOhills we implement each of the web measurement tools, we use measurement tools to analyze the competition and the sector. We configure segments and objectives to see the effectiveness of the actions implemented and design a control panel / dashboard in order not to lose detail of potential and loyal customers.

Knowledge of Google Analytics and GSC
Knowledge of Google Data Studio
Importing from other data sources
Analytical consultancy on competitors, sector, market places etc.

 

Knowledge x (Information)²=

“The goal of marketing is to know and understand the customer so well that the product or service stays with them and sells itself.”